Influence of Advertising 英文作文论商业广告English Essay

IELTS writing task 2 雅思作文真题

Advertising influences people's behavior in a negative way. Do you agree or disagree?


TOEFL TWE 托福作文真题
Test of Written English

Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that will improve our lives. Which viewpoint do you agree with? Use reasons and examples to support your answer.


Outline 大纲
Thesis主题--advertising does more good than harm
Structure结构--4 paragraphs
Content内容--

1. advertising is important to market functioning 广告有市场功能
2. negative influence 负面影响
3. good things about advertising 正面影响
4. Viewpoint: I don't agree that advertising is negative influence 个人观点，不同意广告的负面影响说法


Sample writing 样稿原作，请勿转载
Created by Mr. Jeenn Lee Hsieh
www.toefl-ieltswriting.blogspot.com
englishcomposition@hotmail.com



Seeing only negative points about advertising is as if looking a few trees without seeing an entire forest behind, which is the power of advertisements. There is no denying the influence of advertising on people's behavior, so much so that an average person may come across hundreds of advertisements almost everyday. Advertising provides useful information to potential consumers selecting new products or services. To buy or not to buy is the choice of customers. Advertising is not to blame. In my view, there are more good things about modern advertising than meets the eye.

That some people say advertising does more harm than good should come as no surprise. There is a feeling about the public perception of advertising increasingly becoming negative. Indeed, some advertisements prove too good to be true, or too persuasive to be ignored. Often, consumers are motivated to purchase products or services they really do not need. That could mean false information making goods more expensive. What is really bothering is same advertisements being repeated every 10 minutes or so. And this, I believe, is a boredom with which few, if any, can put up.

No doubt, the high sales of popular consumer goods reflect the power of advertising rather than the real needs of society in which they are sold. Usually this is a result of impulsive buying. As a general rule, advertisements tell the public about new things that may improve people's lives, ranging from food to clothes to tourism to medical care. Advertising promotes consumerism, which in turn pushes production, which creates more jobs. The cycle is virtuous. In fact, it works so magically that even governments and non-profit orgaizations are also resorting to advertising as a means to to inform people against flu attacks or HIV infections, to name only a few.

Many advertisements are entertaining, in addition to being mostly helpful and informative. It seems to me some are good to the point of being poetic. Many a time I have enjoyed advertisements immensely, thinking what an art it is of human intelligence good enough to get money through the sights and sounds of the mass media. It is out of my mind that some such advertisements could be harmful, expecially to small children. Anyway, those obvious negative effects may be controled and be forgiven because advertising has become a reality as well as a necessity in modern society.

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Essay by Mr. Jeenn Lee Hsieh

All rights reserved

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IELTS Topic

类似考古题，七月雅思，又来一个。

比较二种观点。

Some people think that advertising is helpful and informative, while others think that advertising can provide false information and will make goods more expensive. Discuss both views.